The Hanes brand represents the every-day casual guy, the dude from high school you remember seeing in the locker room, your dad waking up on Sunday mornings to get the paper, and the straight dude you used to “workout” with during college.
It is a simple yet classic brand that represents something so different for so many guys. Hanes has a classic rugged masculine look on underwear and it doesn’t try to impress anyone, but that’s what makes it appealing to the every day bromo.
The brand, which seems to appeal to middle America hetero dudes, really is just a simple, average Joe, kinda underwear brand. In fact, it’s nearly impossible to find Hanes briefs, let alone tighty whities, in most retailers. The white briefs for this brand are a unicorn, which makes the classic dad-bod look in these all the more retro.
While most of the dudes I know stepped away from briefs, and especially white briefs, years back, I do believe tighty whities are already making a come back. The Hanes tighty whities are actually pretty comfortable and really give that finishing touch to the dad-bod. As #thicc is trending and all the thick bros are embracing muscle with that extra side of tamale and burger coating, I definitely see Hanes briefs becoming a thing once again, even if it’s just to reminisce of the good ol’ days.
Hanes briefs: 4 pack - 6 pack, $20-30 at Macy’s