California dreaming, especially when briefs make your essentials look this good. Hollister Co. isn’t known for its underwear, but instead for the casual west coast beach fun look. However in 2016, the company launched a more diverse underwear line focusing on more than just boxers with the notable seagull logo. Boxers briefs, trunks, and briefs in conservative white, grey, black, and blue colors were released in an online promo and soon became a hit.
I’m a big fan of tighty whities, but I can honestly say that light grey is a close favorite. While the cut of the briefs isn’t the most relaxed on the family jewels, the style does make both my thicc behind and frontal area bulge to perfection. Hollister Co. briefs are a great pair for aesthetic purposes and definitely a functional brief as well, not to mention cute and fun to wear. Simple yet masculine, youthful but also classic in its look, these briefs are perfect for a night out when that special someone is ready to rip them off with their teeth.
Stylish and refined, the Hollister brief is for the guy that wants a stylish and comfortable brief and knows he’s ready to rock solid underwear from a fun and casual company. An ideal fit for someone accustomed to the feel of trendy briefs, Hollister Co. has developed a pair of underwear catered to the modern California surfer bro, or the travel guru ready to see where the night takes him.
Hollister Co. briefs, 3 pack, $30 available exclusively at hollister.com
The Hanes brand represents the every-day casual guy, the dude from high school you remember seeing in the locker room, your dad waking up on Sunday mornings to get the paper, and the straight dude you used to “workout” with during college.
It is a simple yet classic brand that represents something so different for so many guys. Hanes has a classic rugged masculine look on underwear and it doesn’t try to impress anyone, but that’s what makes it appealing to the every day bromo.
The brand, which seems to appeal to middle America hetero dudes, really is just a simple, average Joe, kinda underwear brand. In fact, it’s nearly impossible to find Hanes briefs, let alone tighty whities, in most retailers. The white briefs for this brand are a unicorn, which makes the classic dad-bod look in these all the more retro.
While most of the dudes I know stepped away from briefs, and especially white briefs, years back, I do believe tighty whities are already making a come back. The Hanes tighty whities are actually pretty comfortable and really give that finishing touch to the dad-bod. As #thicc is trending and all the thick bros are embracing muscle with that extra side of tamale and burger coating, I definitely see Hanes briefs becoming a thing once again, even if it’s just to reminisce of the good ol’ days.
Hanes briefs: 4 pack - 6 pack, $20-30 at Macy’s
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The BROMOblog began as a platform to share insights on men's fashion, travel tips, hotels, chic bars, and more, with an emphasis on bro fun. To get your product or venue listed on the BROMOblog, contact Allez Magazine directly and we'll be in touch.